Academic lab explores future of XR-- Th3rd Coast Digital Solutions partners with Kendall College to help students broaden portfolios. October 25, 2019| By Justin Dawes
Join Kendall College of Art and Design of Ferris State University (KCAD of FSU) and Th3rd Coast Digital Solutions to pioneer the first-ever, design-focused student XR Innovation Lab!
Students, industry experts and enterprise business leaders will research, innovate, and experiment with Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) solutions to discover, design, develop, and define the future of 3D UX/UI.
“XR” is a catchall term that encompasses all emerging realities such as:
An innovation lab is a formalized, collaborative, and experimental facility set at the crossroads of where science, technology, the arts, non-profit, and private enterprise intersect. Within an academic environment like KCAD, the crossroads serve as a point where all disciplines meet. In our case, it will serve as an inspiring place where businesses can experiment with new and emerging technology to explore ideas and develop prototypes and proof of concepts in a low-risk, high-reward environment. Some existing innovation labs include:
Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted.
XR opens us up to the full 3D reality of the digital world, which we’ll interact with using our whole bodies—marking the single biggest growth opportunity in the history of design.We’ve already begun to see how XR will revolutionize industries as far-reaching as medicine and real estate, but one of the deepest impacts will be felt in UX/UI.
No longer will consumers just use fingers to interact with a 2D window into cyberspace; XR opens us up to the full 3D reality of the digital world, which we’ll interact with using our whole bodies—marking the single biggest growth opportunity in the history of design.