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"XR opens us up to the full 3D reality of the digital world, which we’ll interact with using our whole bodies—marking the single biggest growth opportunity in the history of design."
-FORBES

Join Kendall College of Art and Design of Ferris State University (KCAD of FSU) and Th3rd Coast Digital Solutions to pioneer the first-ever, design-focused student XR Innovation Lab!

Students, industry experts and enterprise business leaders will research, innovate, and experiment with Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) solutions to discover, design, develop, and define the future of 3D UX/UI.

“XR” is a catchall term that encompasses all emerging realities such as:

  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Mixed Reality (MR)
  • And any future “R” really

An innovation lab is a formalized, collaborative, and experimental facility set at the crossroads of where science, technology, the arts, non-profit, and private enterprise intersect. Within an academic environment like KCAD, the crossroads serve as a point where all disciplines meet. In our case, it will serve as an inspiring place where businesses can experiment with new and emerging technology to explore ideas and develop prototypes and proof of concepts in a low-risk, high-reward environment. Some existing innovation labs include:

Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted.

Source: Goldman Sach’s Global Investment Research

XR opens us up to the full 3D reality of the digital world, which we’ll interact with using our whole bodies—marking the single biggest growth opportunity in the history of design.We’ve already begun to see how XR will revolutionize industries as far-reaching as medicine and real estate, but one of the deepest impacts will be felt in UX/UI.

No longer will consumers just use fingers to interact with a 2D window into cyberspace; XR opens us up to the full 3D reality of the digital world, which we’ll interact with using our whole bodies—marking the single biggest growth opportunity in the history of design.

Source:  “VR And AR Mark The Greatest Revolution
In The History Of UX/UI Design” 

– FORBES

for Students:

  • Provides a creative, low-stress, high-intellectual impact environment to explore, try, test, fail, and ultimately break through.
  • Provides a global spotlight on student work specifically to a professional audience.
  • Provides access to commercial projects.
  • Provides an avenue for students to launch businesses.

 *CASE STUDY: Strivr

for West Michigan

  • Propels career diversification in Grand Rapids, building on momentum established by the sciences, medical and art communities.
  • Attracts and retains younger demographics via innovation, creative, and thought economies.
  • Attracts employers to the area and provides more opportunities for students post-graduation. ​

Platinum

*Total Value = $97,000
$ 25K
  • Exclusive "Presented by" integrated branding - i.e. Innovation Lab Presented by [Your Company] ($40,000 value)
  • First right of refusal for project development slot per each of 3 semesters ($30,000 value)
  • Integrated branding during hosted Interview series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Exclusive "Sponsored by" branding on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($10,000 value)
  • Logo placement on banner positions across all digital assets associated with The Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)

Gold

*Total Value = $42,000
$ 15K
  • First right of refusal for project development slot for 2 of 3 semesters ($20,000 value)
  • Integrated branding during hosted Interview Series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Logo placement on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($5,000 value)
  • Logo placement on banner positions across all digital assets associated with the Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)

Platinum

*Total Value = $97,000
$ 25K
  • Exclusive "Presented by" integrated branding - i.e. Innovation Lab Presented by [Your Company] ($40,000 value)
  • First right of refusal for project development slot per each of 3 semesters ($30,000 value)
  • Integrated branding during hosted Interview series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Exclusive "Sponsored by" branding on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($10,000 value)
  • Logo placement on banner positions across all digital assets associated with The Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)

Silver

*Total Value = $32,000
$ 10K
  • Project development slot for 1 of 3 semesters ($10,000 value)
  • Integrated branding during hosted Interview series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Logo placement on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($5,000 value)
  • Logo placement on banner positions across all digital assets associated with the Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)
Popular

bronze

*Total Value = $22,000
$ 5K
  • Integrated branding during hosted Interview series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Logo placement on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($5,000 value)
  • Logo placement on banner positions across all digital assets associated with the Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)